"Designing has always been second nature to me. As a textile artist, fashion designer, and interior stylist, I created my first design at the age of 12, and I never looked back. My vision for Amoree was simple - sustainable, zero-waste manufacturing with unique, one-of-a-kind pieces that aren’t repeated.
Like many, I faced setbacks during the pandemic, closing two retail outlets in Noida and relocating to Mumbai. Restarting from scratch without an established setup was challenging, especially managing everything single-handedly. But my love for design kept me going.
My goal is to see women embrace elegant, thoughtfully designed ethnic wear, whether for work or special occasions. Through Amoree, I hope to make sustainable fashion an effortless choice for every woman."