Shriram City Union Finance Limited

* Effective yield p.a for category III (Retail) - Series III & VI.

Issue Highlights:

Issue Opens Wednesday, April 16, 2014 Minimum Application 10 NCDs (Rs. 10,000) across all series of NCDs
Issue Closes Friday, May 16, 2014 Effective Yield
(Category III)
11.00% per annum for Series I & IV
11.50% per annum for Series II & V
11.75% per annum for Series III & VI
Issue Price Rs. 1000/- per NCD Credit Ratings 'CARE AA' by CARE

Business Overview:

Shriram City Union Finance Ltd. are a deposit-taking NBFC with multiple product lines, including loans to the small enterprise finance segment; loans against gold; financing for two wheelers, appliances and other commercial goods (referred to herein as “Product Finance”); pre-owned and new vehicle loans and personal loans. We are the market leader in the small loan segment with an estimated market share of 41.6% in fiscal 2013 (Source: Analysis of the MSME Small Loan Credit Market for NBFCs in India, June 2013 by Frost & Sullivan). We are part of the Shriram Group of companies (the “Shriram Group”), a financial services conglomerate in India.

We believe we are India’s premier financial services company specializing in small enterprise finance, which accounted for 40.33%, 29.39%, 24.42% and 48.98% of our assets under management for the financial years 2013, 2012, 2011 and six months ended September 30, 2013, respectively. Since commencing operations in 1986, we have established a pan-Indian presence, through 1,021 business outlets as of September 30, 2013. We cater to the financing needs of our small enterprises and retail customers, which constitute a significant part of our customer base.

Issue Highlights:

Issue Opens Wednesday, April 16, 2014
Issue Closes Friday, May 16, 2014
Issue Price Rs. 1000/- per NCD
Face Value Rs. 1000/- per NCD
Minimum Application 10 NCDs (Rs. 10,000) across all Series of NCDs
Rating 'CARE AA' by CARE
Listing On BSE
Registrar Shriram Insight Share Brokers Limited
Effective Yield
(Category III)
11.00% per annum for Series I & IV
11.50% per annum for Series II & V
11.75% per annum for Series III & VI

Allotment is on First Come First Serve Basis

Specific terms for each series of NCDs

Series I II III IV V VI
Frequency of interest payment Annual Annual Annual - - -
Minumum Application 10 NCDs (Rs. 10,000) across all Series of NCDs, either taken individually or collectively
Face Value Rs. 1.000/- per NCD
Mode of interest payment* Through various options available NA NA NA
Coupon rate (%) for NCD Holders in Category I 10.50% 10.75% 10.85% - - -
Coupon rate (%) for NCD Holders in Category II 11.00% 11.50% 11.75% - - -
Coupon rate (%) for NCD Holders in Category III 11.00% 11.50% 11.75% - - -
Effective yield (p.a) for NCD Holders in Category I 10.50% 10.75% 10.85% 10.50% 10.75% 10.85%
Effective yield (p.a) for NCD Holders in Category II 11.00% 11.50% 11.75% 11.00% 11.50% 11.75%
Effective yield (p.a) for NCD Holders in Category III 11.00% 11.50% 11.75% 11.00% 11.50% 11.75%
Tenure Twenty four months Thirty Six months Sixty months Twenty four months Thirty Six months Sixty months
Redemption date Twenty four months from the Deemed Date of Allotment Thirty six months from the Deemed Date of Allotment Sixty months from the Deemed Date of Allotment Twenty four months from the Deemed Date of Allotment Thirty six months from the Deemed Date of Allotment Sixty months from the Deemed Date of Allotment
Redemption amount (per NCD) Repayment of the face value plus any interest that may have accrued at the Redemption Date. For Category I NCD Holders: Rs. 1,221.03 per NCD** For Category II & III NCD Holders: Rs. 1,232.10 per NCD** For Category I NCD Holders: Rs. 1,358.41 per NCD** For Category II & III NCD Holders: Rs. 1,386.20 per NCD** For Category I NCD Holders: Rs. 1,673.70 per NCD** For Category II & III NCD Holders: Rs. 1,742.76 per NCD**
Record Date 15 (fifteen) days prior to the relevant interest payment date or relevant Redemption Date for NCDs 15 (fifteen) days prior to the Redemption Date for NCDs
Security The principal amount of the NCDs to be issued in terms of this Prospectus together with all interest due on the NCDs, as well as all costs, charges, all fees, remuneration of the Debenture Trustee and expenses payable in respect thereof by way of a first and exclusive charge on specified future receivables of our Company in favour of the Debenture Trustee and a pari passu charge on identified immovable property of our Company, as may be decided mutually by our Company and the Debenture Trustee.

Our Company shall allocate and Allot NCDs of Series VI to all valid applications, wherein the Applicants have not indicated their choice of the relevant NCD series.

* For various modes of interest payment, see the section titled "Terms of the Issue - Modes of Payment" on page 173

** Subject to applicable taxes deducted at source, if any.

Click here to download the prospectus of this NCD Issue.

Salient features of the issue

Issuer

Shriram City Union Finance Limited

Issue Size Rs. 10,000 lakhs.
Option to retain oversubscription Upto Rs. 10,000 lakhs for issuance of additional NCDs.
Stock Exchanges proposed for listing of the NCDs BSE
Trading lot 1 (one) NCD
Depositories NSDL and CDSL
Security The principal amount of the NCDs to be issued in terms of this Prospectus together with all interest due on the NCDs, as well as all costs, charges, all fees, remuneration of the Debenture Trustee and expenses payable in respect thereof shall be secured by way of first and exclusive charge in favour of the Debenture Trustee on an identified immovable property and specified future receivables of the Company, as may be decided mutually by the Company and the Debenture Trustee.
Rating 'CARE AA' from CARE.
Issue Schedule The Issue shall be open from April 16, 2014 to May 16, 2014.
Pay-in date Date of application.
Deemed Date of Allotment The Deemed Date of Allotment for the NCDs shall be the date of issue of the Allotment Advice, or such date as may be determined by the Board or a duly constituted committee thereof, and notified to the BSE. All benefits relating to the NCDs including interest on the NCDs shall be available to the investors from the Deemed Date of Allotment. The actual Allotment of NCDs may take place on a date other than the Deemed Date of Allotment.

Who Can Apply

Categories   Allocation Ratio Basis of allocation incase of over subscription
Category I – Institutional and Non-Institutional Investors
  • Resident public financial institutions, commercial banks, and regional rural banks incorporated in India and authorized to invest in the NCDs;
  • Indian provident funds, pension funds, superannuation funds and gratuity funds, authorized to invest in the NCDs;
  • State industrial development corporations;
  • Indian venture capital funds registered with SEBI;
  • Indian insurance companies registered with the IRDA;
  • National Investment Fund;
  • Indian mutual funds registered with SEBI;
  • Alternative Investment Funds registered with SEBI;
  • Insurance funds set up by and managed by the army, navy or air force of the Union of India or by the Department of Posts, GoI;
  • Companies, bodies corporate and societies, registered under the applicable laws in India, and authorized to invest in the NCDs;
  • Trusts settled under the Indian Trusts Act, 1882 and other public/private charitable/religious trusts settled and/or registered in India under applicable laws, which are authorized to invest in the NCDs;
  • Resident Indian scientific and/or industrial research organizations, authorized to invest in the NCDs;
  • Statutory bodies/ corporations;
  • Cooperative banks;
  • Limited liability partnerships formed and registered under the provisions of the Limited Liability Partnership Act, 2008 (No. 6 of 2009), authorized to invest in the NCDs; and
  • Partnership firms formed under applicable laws in India in the name of the partners, authorized to invest in the NCDs.
20% of Overall Issue Size On first-come-first-serve basis
Category II – High Net-Worth Individuals
  • Resident Indian individuals and Hindu Undivided Families applying through the Karta, for NCDs aggregating to a value of more than Rs. 500,000, across all series of NCDs.
40% of Overall Issue Size On first-come-first-serve basis
Category III – Retail Individual Investors
  • Resident Indian individuals and Hindu Undivided Families applying through the Karta, for NCDs aggregating to a value not more than ` 500,000, across all series of NCDs.
40% of Overall Issue Size On first-come-first-serve basis

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Broking services offered by Edelweiss Broking Limited under SEBI Registration No.: INZ000005231 (NSE, BSE and MCX-SX); Name of the Compliance Officer: Mr. Dhirendra P. Rautela, Email ID: Complianceofficer.ebl@edelweissfin.com. Corporate Office: Edelweiss House, Off CST Road, Kalina, Mumbai - 400098; Tel. (022) 4009 4400/ 4088 5757/4088 6278

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