Shriram City Union Finance Limited

* Effective yield p.a for category III (HNI) and Category IV (Retail) - Series III & VI.

Issue Highlights:

Issue Opens Monday, November 25, 2013 Minimum Application 10 NCDs (Rs. 10,000) across all series of NCDs
Issue Closes Tuesday, December 24, 2013 Effective Yield
(Category III & IV)
11.00% per annum for Series I & IV
11.25% per annum for Series II, V & VII
11.50% per annum for Series III & VI
Issue Price Rs. 1000/- per NCD Credit Ratings 'CARE AA' by CARE

Business Overview:

Shriram City Union Finance Ltd. are a deposit-taking NBFC with multiple product lines, including loans to the small enterprise finance segment; loans against gold; financing for two wheelers, appliances and other commercial goods (referred to herein as “Product Finance”); pre-owned and new vehicle loans and personal loans. We are the market leader in the small loan segment with an estimated market share of 41.6% in fiscal 2013 (Source: Analysis of the MSME Small Loan Credit Market for NBFCs in India, June 2013 by Frost & Sullivan). We are part of the Shriram Group of companies (the “Shriram Group”), a financial services conglomerate in India.

We believe we are India’s premier financial services company specializing in small enterprise finance, which accounted for 40.33%, 29.39%, 24.42% and 48.98% of our assets under management for the financial years 2013, 2012, 2011 and six months ended September 30, 2013, respectively. Since commencing operations in 1986, we have established a pan-Indian presence, through 1,021 business outlets as of September 30, 2013. We cater to the financing needs of our small enterprises and retail customers, which constitute a significant part of our customer base.

Issue Highlights:

Issue Opens Monday, November 25, 2013
Issue Closes Tuesday, December 24, 2013
Issue Price Rs. 1000/- per NCD
Face Value Rs. 1000/- per NCD
Minimum Application 10 NCDs (Rs. 10,000) across all Series of NCDs
Rating 'CARE AA' by CARE
Listing On BSE and NSE
Registrar Shriram Insight Share Brokers Limited
Effective Yield
(Category III & IV)
11.00% per annum for Series I & IV
11.25% per annum for Series II, V & VII
11.50% per annum for Series III & VI

Allotment is on First Come First Serve Basis

Specific terms for each series of NCDs

Series I II III IV V VI VII
Frequency of interest payment Annual Annual Annual - - - Annual
Minumum Application 10 NCDs (Rs. 10,000) across all Series of NCDs, either taken individually or collectively
Face Value Rs. 1.000/- per NCD
Mode of interest payment** Through various options available NA NA NA Through various options available
Coupon rate (%) for NCD Holders in Category I 10.75% 10.75% 10.75% - - - 10.75%
Coupon rate (%) for NCD Holders in Category II 10.75% 10.75% 10.75% - - - 10.75%
Coupon rate (%) for NCD Holders in Category III 11.00% 11.25% 11.50% - - - 11.25%
Coupon rate (%) for NCD Holders in Category IV 11.00% 11.25% 11.50% - - - 11.25%
Effective yield (p.a) for NCD Holders in Category I 10.75% 10.75% 10.75% 10.75% 10.75% 10.75% 10.75%
Effective yield (p.a) for NCD Holders in Category II 10.75% 10.75% 10.75% 10.75% 10.75% 10.75% 10.75%
Effective yield (p.a) for NCD Holders in Category III 11.00% 11.25% 11.50% 11.00% 11.25% 11.50% 11.25%
Effective yield (p.a) for NCD Holders in Category IV 11.00% 11.25% 11.50% 11.00% 11.25% 11.50% 11.25%
Tenure Thirty six months Forty eight months Sixty months Thirty six months Forty eight months Sixty months Sixty months
Redemption amount (per NCD) Repayment of the face value plus any interest that may have accrued at the Redemption Date. For Category I & II NCD Holders: Rs. 1,358.41 per NCD** For Category III & IV NCD Holders: Rs. 1,367.63 per NCD** For Category I & II NCD Holders: Rs. 1,504.44 per NCD** For Category III & IV NCD Holders: Rs. 1,531.79 per NCD** For Category I & II NCD Holders: Rs. 1,667.17 per NCD** For Category III & IV NCD Holders: Rs. 1,723.35 per NCD** For all Categories of NCD Holders, the face value of the Series VII NCDs is repayable in three equal tranches, of 33.33% of the face value of the Series VII NCDs each, which will be paid at the end of 36 months, 48 months and sixty months from the Deemed Date of Allotment, respectively. #
Record Date 15 (fifteen) days prior to the relevant interest payment date or relevant Redemption Date for NCDs 15 (fifteen) days prior to the Redemption Date for NCDs 15 (fifteen) days prior to the relevant interest payment date or relevant Redemption Date for NCDs
Security The principal amount of the NCDs to be issued in terms of this Prospectus together with all interest due on the NCDs, as well as all costs, charges, all fees, remuneration of the Debenture Trustee and expenses payable in respect thereof shall be secured by way of first and exclusive charge in favour of the Debenture Trustee on an identified immovable property and specified future receivables of our Company, as may be decided mutually by our Company and the Debenture Trustee.

** Subject to applicable taxes deducted at source, if any.

# The face value of the Series VII NCDs, as at each stage of redemption, as detailed herein, shall be payable together with any interest at the applicable interest rates for each Category of NCD Holders which may have accrued on the date of such redemption.

Click here to download the prospectus of this NCD Issue.

Salient features of the issue

Issuer

Shriram City Union Finance Limited

Issue Size Rs. 10,000 lakhs.
Option to retain oversubscription Upto Rs. 10,000 lakhs for issuance of additional NCDs.
Stock Exchanges proposed for listing of the NCDs BSE & NSE
Trading lot 1 (one) NCD
Depositories NSDL and CDSL
Security The principal amount of the NCDs to be issued in terms of this Prospectus together with all interest due on the NCDs, as well as all costs, charges, all fees, remuneration of the Debenture Trustee and expenses payable in respect thereof shall be secured by way of first and exclusive charge in favour of the Debenture Trustee on an identified immovable property and specified future receivables of the Company, as may be decided mutually by the Company and the Debenture Trustee.
Rating 'CARE AA' from CARE.
Issue Schedule * The Issue shall be open from November 25, 2013 to December 24, 2013 The Issue shall remain open for subscription from 10:00 a.m. till 5:00 PM (Indian Standard Time) for the period mentioned above, with an option for early closure or extension by such period as may be decided by the Board of Directors or a duly constituted committee thereof. In the event of such early closure or extension of the subscription list of the Issue, the Company shall ensure that public notice of such early closure is published on or before the day of such early date of closure through advertisement/s in at least one leading national daily newspaper.
Pay-in date Date of application.
Deemed Date of Allotment The date of issue of the Allotment Advice, or such date as may be determined by the Board or a duly constituted committee thereof, and notified to the BSE and the NSE. All benefits relating to the NCDs including interest on the NCDs shall be available to the investors from the Deemed Date of Allotment. The actual Allotment of NCDs may take place on a date other than the Deemed Date of Allotment.

* The subscription list shall remain open at the commencement of banking hours and close at the close of banking hours for the period as indicated, with an option for early closure or extension by such period, as may be decided by the Board or the duly authorised committee of the Board constituted by resolution of the Board dated July 25, 2011. In the event of such early closure of or extension subscription list of the Issue, the Company shall ensure that notice of such early closure or extension is given to the prospective investors through an advertisement in a leading daily national newspaper on or before such earlier date or extended date of closure. Applications Forms for the Issue will be accepted only from 10:00 a.m. till 5.00 p.m. (Indian Standard Time) or such extended time as may be permitted by the BSE, on Working Days during the Issue Period. On the Issue Closing Date, Application Forms will be accepted only from 10:00 a.m. till 3.00 p.m. (Indian Standard Time) and uploaded until 5.00 p.m. (Indian Standard Time) or such extended time as may be permitted by the BSE.

Who Can Apply

Categories   Allocation Ratio Basis of allocation incase of over subscription
Category I (Institutional Investor Portion)
  • Resident public financial institutions, commercial banks, and regional rural banks incorporated in India and authorized to invest in the NCDs;
  • Indian provident funds, pension funds, superannuation funds and gratuity funds, authorized to invest in the NCDs;
  • State industrial development corporations;
  • Indian venture capital funds registered with SEBI;
  • Indian insurance companies registered with the IRDA;
  • National Investment Fund;
  • Indian mutual funds registered with SEBI;
  • Alternative Investment Funds registered with SEBI; and
  • Insurance funds set up by and managed by the army, navy or air force of the Union of India or by the Department of Posts, GoI.
10% of Overall Issue Size On first-come-first-serve basis
Category II (Non-Institutional Investor Portion)
  • Companies, bodies corporate and societies, registered under the applicable laws in India, and authorized to invest in the NCDs;
  • Trusts settled under the Indian Trusts Act, 1882 and other public/private charitable/religious trusts settled and/or registered in India under applicable laws, which are authorized to invest in the NCDs;
  • Resident Indian scientific and/or industrial research organizations, authorized to invest in the NCDs;
  • Statutory bodies/ corporations;
  • Cooperative banks;
  • Limited liability partnerships formed and registered under the provisions of the Limited Liability Partnership Act, 2008 (No. 6 of 2009), authorized to invest in the NCDs; and
  • Partnership firms formed under applicable laws in India in the name of the partners, authorized to invest in the NCDs
10% of Overall Issue Size On first-come-first-serve basis
Category III (High Networth Individual Portion)
  • Resident Indian individuals and Hindu Undivided Families applying through the Karta, for NCDs aggregating to a value of more than Rs. 500,000, across all series of NCDs.
40% of Overall Issue Size On first-come-first-serve basis
Category IV (Retail Portion)
  • Resident Indian individuals and Hindu Undivided Families applying through the Karta, for NCDs aggregating to a value not more than Rs. 500,000, across all series of NCDs.
40% of Overall Issue Size On first-come-first-serve basis

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Broking services offered by Edelweiss Broking Limited under SEBI Registration No.: INZ000005231 (NSE, BSE and MCX-SX); Name of the Compliance Officer: Mr. Dhirendra P. Rautela, Email ID: Complianceofficer.ebl@edelweissfin.com. Corporate Office: Edelweiss House, Off CST Road, Kalina, Mumbai - 400098; Tel. (022) 4009 4400/ 4088 5757/4088 6278

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